PRIVACY POLICY
LAST UPDATED SEPTEMBER 2026
Last Updated: September 1, 2026
The Frith Team (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting and interacting with this website.
This Privacy Policy explains what information may be collected through this website, how that information may be used, and the choices available to you regarding your information.
Information We Collect
We may collect personal information that you voluntarily provide when you:
Submit a contact or inquiry form
Request information about buying or selling a home
Ask about a property or real estate service
Request a consultation or additional information
Subscribe to communications, if available
Otherwise contact us through this website
Information you provide may include your name, email address, telephone number, real estate interests, preferred location, property information, and any other information you choose to include in your message.
We may also automatically collect certain technical and usage information when you visit this website, such as information about your browser, device, IP address, pages visited, referring website, approximate geographic location, and interactions with the website.
How We Use Your Information
Information collected through this website may be used to:
Respond to your questions and inquiries
Provide information about buying or selling real estate
Provide information about properties and real estate services
Communicate with you about services you have expressed an interest in
Understand how visitors find and use our website
Measure website traffic and performance
Improve our website, content, and visitor experience
Maintain the security and functionality of the website
Comply with applicable legal and regulatory requirements
Submitting an inquiry through this website does not by itself create a real estate agency relationship. Any agency relationship will be established separately through the appropriate agreements and disclosures.
Property Listings and Coldwell Banker
This website may provide links to property listings and home search tools available through Coldwell Banker.
When you select a link to search for homes, view available properties, or access listing information, you may be directed away from this website to the Coldwell Banker website.
Once you leave this website, your use of the Coldwell Banker website and any information you provide there will be subject to Coldwell Banker’s own privacy practices and terms.
Property availability, pricing, descriptions, photographs, and other listing information available through Coldwell Banker may change at any time. Please contact The Frith Team for assistance with a specific property or for current information.
Squarespace
This website is hosted by Squarespace.
Squarespace may collect certain information about visitors as necessary to securely operate and provide its website platform and related services. This may include information about your browser, network, device, IP address, pages visited, referring websites, and interactions with this website.
Squarespace also uses cookies and similar technologies for website functionality and may use analytics and performance cookies depending on the website’s configuration and your cookie preferences.
Google Analytics
This website uses Google Analytics to help us understand how visitors find, use, and interact with our website.
Google Analytics may collect information such as:
Pages visited
Website interactions
Time spent on the website
Referring websites and traffic sources
Browser and device information
Approximate geographic information
Session and website usage information
Google Analytics may use cookies and similar technologies to distinguish visitors and sessions and provide information about website usage.
We use this information to understand website traffic, evaluate website performance, identify which content visitors find useful, and improve the experience we provide to website visitors.
Google Tag Manager
This website uses Google Tag Manager to help manage and deploy website measurement technologies, including Google Analytics.
Google Tag Manager is a tag management system rather than a traditional website analytics service. The individual tags deployed through Google Tag Manager may collect and transmit information according to the configuration and privacy practices of the services being used.
Cookies and Similar Technologies
This website uses cookies and similar technologies to operate properly and understand how visitors interact with the website.
Cookies are small data files or pieces of text stored on your device when you visit a website.
This website may use:
Necessary cookies required for the website to function properly
Squarespace cookies associated with website functionality
Analytics and performance cookies
Google Analytics cookies used for website measurement and analytics
Technologies associated with Google Tag Manager
Where required, you may be asked to provide consent before certain non-essential cookies or tracking technologies are used.
You may be able to accept, decline, or manage certain cookies through the cookie consent tools provided on this website. You can also manage or delete cookies through your browser settings. Disabling certain cookies may affect some website functionality.
How We Share Information
We do not sell your personal information.
Information may be processed by service providers we use to operate and measure this website, including Squarespace and Google.
We may also disclose information when required by law or when reasonably necessary to protect our rights, property, clients, website visitors, or others.
External Links
This website may contain links to external websites, including Coldwell Banker and social media platforms.
When you follow an external link, you are leaving this website. We do not control and are not responsible for the privacy practices or content of websites operated by others.
We encourage you to review the privacy policy of any external website you visit.
Data Security
We take reasonable administrative and technical measures to protect personal information submitted through this website.
However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of information transmitted through or stored in connection with this website.
Data Retention
We retain personal information only for as long as reasonably necessary to respond to inquiries, provide requested services, maintain appropriate business records, comply with applicable legal and regulatory obligations, or fulfill other legitimate business purposes.
The length of time information is retained may vary depending on the nature of the information and the reason it was collected.
Your Privacy Choices
Depending on where you live and applicable privacy laws, you may have certain rights regarding your personal information.
You may contact us to request that we:
Provide information about personal information you have submitted to us
Correct or update your personal information
Delete personal information you have provided, subject to applicable legal and regulatory requirements
Stop sending you marketing communications
You may unsubscribe from marketing emails at any time by following the unsubscribe instructions included in those communications, when applicable.
You may also manage certain analytics and cookie preferences through the cookie consent tools available on this website and through your browser settings.
Children’s Privacy
This website is intended for a general audience and is not directed toward children under the age of 13.
We do not knowingly collect personal information from children under the age of 13 through this website.
Fair Housing and Equal Opportunity
The Frith Team supports the principles of the Fair Housing Act and equal opportunity in housing.
We provide real estate services in accordance with applicable federal, state, and local fair housing laws and do not discriminate on the basis of any characteristic protected by applicable law.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our website, services, technologies, business practices, or legal requirements.
Any updates will be posted on this page with a revised “Last Updated” date. We encourage you to review this Privacy Policy periodically.
Contact Us
If you have questions about this Privacy Policy or information you have provided through this website, please contact:
The Frith Team
Coldwell Banker Prime Properties
thefrithteam@gmail.com
(518) 928-9923